Samsung gets you closer to the things you love.

The Samsung Galaxy S23 Ultra offers epic filmmaking capabilities, but everyday Gen Z consumers weren’t seeking this out in their phones. Our insight stemmed from a simple truth: in a digital era, fans crave authentic connections with the personalities they follow.

Through an interactive tour documentary with pop sensation Sabrina Carpenter, we set out to prove that the Galaxy S23’s SuperZoom could get fans closer to the things (or people) they love. Via an international casting call, several superfans were chosen to go on tour and film with the S23, helping build a documentary that fulfilled fans’ desires for connection, while positioning the Galaxy S23 as a device full of ground-breaking innovation.